Analytics
Blotout Cloud includes pre-built analytics dashboards accessible from the Analytics section of the web application. Dashboards are powered by dbt models in the data lakehouse and refreshed on a schedule by Airflow DAGs.
Available dashboards
Section titled “Available dashboards”| Dashboard | Description |
|---|---|
| Marketing Performance | Blended ROAS, channel leaderboard, Google Ads, and FB Creatives |
| Shopify | Revenue, product sales, discount usage, and customer cohort LTV |
| Campaign pacing, creative performance, and audience demographics | |
| TikTok | Ad spend, delivery metrics, and campaign performance |
| Attribution | Multi-touch attribution across channels (first-click, last-click) |
| Clickstream | Page views, conversion funnels, and user engagement |
| CAC Report | Customer acquisition cost analysis |
Filters and controls
Section titled “Filters and controls”All analytics dashboards share the same top-bar filters:
| Control | Purpose |
|---|---|
| App ID | Select the application whose data to analyze |
| Tag | Filter by deployment tag (domain / environment) |
| Team | Filter by team workspace |
| 1D / 7D / 30D / 90D | Set the reporting window |
Prerequisites
Section titled “Prerequisites”Before dashboards show data:
- Deploy Blotout Cloud infrastructure
- Connect a data pipeline for the source you want to analyze (for example, Shopify or Facebook)
- Wait for the first Airflow sync to complete — dashboard DAGs run after ELT ingestion
AI-powered analytics
Section titled “AI-powered analytics”For natural-language queries and on-demand dashboards, use the Cloud MCP Server. The MCP generate_dashboard tool creates interactive HTML dashboards from Athena query results.