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Platform

Blotout Cloud Platform tools cover core setup and operations in the web application — organizing tags, registering applications, connecting data pipelines, building segments, activating audiences, and monitoring MCP usage.

Use the Platform menu in the sidebar to jump to each capability:

  • Tags — Understand tags and how they group applications and pipelines for your team.
  • Application — Configure applications, data sources, and initial pipeline settings.
  • Data Pipelines — Connect third-party sources like Shopify, Facebook, and Google Ads via Airbyte.
  • Audiences — Build segments from unified event data and activate them to Meta, Klaviyo, TikTok, and other channels.
  • MCP Insights — Monitor MCP sessions, user activity, errors, and Athena query costs.