Reports Available Out of the Box

Users can create any report using natural language prompts — the MCP server ships with a set of prebuilt analytical query generators that cover conversion, revenue, retention, marketing, engagement, and predictive use cases. Just describe what you want and the server picks the right report.

Conversion & Funnel

• Conversion Rate (CVR) — conversion rate analysis across events and segments.
• Funnel Analysis — multi-step conversion funnels with drop-off at each stage.
• Bounce Rate — single-interaction sessions and bounce trends.

Revenue & Commerce

• Revenue Analysis — revenue trends, breakdowns, and comparisons.
• AOV Trend Analysis — Average Order Value trends, seasonality, and shifts in buying behavior.
• Revenue Decline Analysis — year-over-year revenue drops and root-cause identification.
• Inflection Point Detection — pinpoints when a metric started declining and the statistical significance of the change.

Customer & Retention

• Retention Analysis — cohort-based user retention over time.
• LTV Analysis — customer lifetime value by cohort and segment.
• Repeat Rate Analysis — repeat purchase behavior, loyalty, and purchase frequency.
• Predictive Cohort — forward-looking cohort behavior and value projections.

Marketing & Attribution

• First & Last Click Attribution — channel and campaign attribution.
• Paid Efficiency Analysis — paid marketing efficiency and return on ad spend (ROAS) from UTM parameters.

Engagement & Traffic

• User Engagement — session metrics, page views, and interactions.
• Event Trends — event volume trends over time.
• Seasonality Analysis — recurring day-of-week and seasonal patterns.

Predictive & Forecasting

• Sales Prediction — revenue and sales forecasting from historical training data.
• Forecast Trends — projected future trends for selected events.
• Anomaly Detection — statistical outlier detection using standard-deviation thresholds.