Why Blotout Cloud?

Blotout Cloud exists for teams that need their own data platform — not a shared SaaS tenancy. Below are the reasons performance marketers, data teams, and platform engineers choose it.

Single-tenant by design

Every customer runs in a dedicated private AWS VPC. Compute (EKS), metadata (RDS), and the S3 data lake are isolated. There are no public database endpoints and no shared multi-tenant warehouse mixing your events with another brand’s.

You control the boundary: deploy into your AWS account (Bring Your Own Cloud) or let Blotout host a dedicated account under its organization.

First-party signals, not another black-box CDP

Events are collected on your domain through EdgeTag and the Blotout SDK. The collector URL and App ID are yours. Credentials stay off the client; events land in your landing bucket as Parquet, ready for processing — not locked inside a vendor’s opaque CDP.

That first-party foundation is what marketing platforms need to measure and optimize when third-party cookies and pixel fidelity keep shrinking.

One lake for clickstream, commerce, and ads

Blotout Cloud unifies:

Clickstream & commerce events from the SDK
ELT pipelines via Airbyte (Shopify, Facebook Marketing, Google Ads, TikTok, Recharge, Amazon, and more)
A semantic layer in Athena/Iceberg (view_core_events, view_users, view_id_graph, unified_events)

Dashboards, segments, and the MCP server all read the same curated models — so attribution, revenue, and audiences stay consistent.

Analytics without starting from a blank SQL editor

Pre-built Analytics cover Shopify, Facebook, TikTok, clickstream funnels, and attribution. Data stream lets you inspect live events. You get operational reporting on day one while still owning the underlying lake for custom work.

Close the loop with Audiences

Build segments from unified event data, then activate them to Meta, Klaviyo, TikTok, and other EdgeTag-connected channels. Suppression, welcome-back, and custom audiences sync on Airflow schedules — from lake to ad platform without a separate reverse-ETL product.

AI that queries your DataLake

The Cloud MCP Server connects AI clients (such as Claude Desktop) to your Athena lake and connected ad/commerce APIs. Natural language becomes conversion, funnel, attribution, LTV, forecast, and anomaly reports — with optional HTML dashboards and email delivery — under a dedicated Athena workgroup for cost isolation.

Monitor usage in Platform → MCP Insights.

Built for operators

Terraform-driven provisioning and upgrades
Airflow + Airbyte inside your deployment for orchestration and ELT
Clear data storage standards and schemas for long-term ownership
Optional Blotout-managed hosting if you do not want to run AWS yourself

When Blotout Cloud is the right choice

Choose Blotout Cloud if you need:

Data residency and isolation that multi-tenant SaaS cannot offer
First-party collection tied to your EdgeTag domain
Marketing + commerce + clickstream in one Athena lakehouse
Activation back to ad and CRM channels from the same platform
AI / MCP access grounded in your production data